My name is Micio

Why do we do pet product reviews?

The pet industry is forecasted to be a 61 billion dollar industry this year. With thousands of new pet products, pet owners may get lost with so many options.

This huge pet market, and pet businesses also have to compete with giant, well-financed mass retailers in addition to the other independents and big-box pet retailers. This is a great opportunity for small and middle size businesses to expose their products and become a visible FORCE in 72.9 million U.S. pet owners’ households.

That's why The Pet Engineer decided to review pet products and provide pet owners with real life use.

Who is the Pet Engineer
Giana Rosetti is The Pet Engineer radio host and video producer. Her affection for pets made her follow her dream to broadcast information to others.

Her main goal is to increase awareness, respect, and strengthen the harmony between people and their pets.

Giana holds degrees in electrical engineering and coursework in bioengineering. Giana does validation (quality control) for pharmaceutical and biotech companies ensuring they are in compliance with FDA guidelines. She also studied, for many years, animal’s hearing frequency ranges and their behavior towards human language.

Which pets do we use for our product reviews?

The pets we use for our reviews are my own pets, my family or friends' pets.

All pets have their owners present and their approval to utilize their pets to do the reviews. I personally review the products first, to make sure that they are safe for pets.

How do we rate the products?

When I receive any product, I first gather more information by visiting their website and learn more about the product. Then I review its packaging, origin, ingredients, material, benefits, etc.

If I feel that the product I received is good, I contact my "judges" owners to see if they would be available for a review.

reviews include a rating system to express our overall opinion of a product. We will just post products that are rated as 5 paws print.

  • 5 paws = Outstanding product - POSTED
  • 4 paws = Excellent product - NOT POSTED
  • 3 paws = Good product - NOT POSTED
  • 2 paws = Fair product - NOT POSTED
  • 1 paw = Poor product - NOT POSTED
Why do we only show 5 PAWS products?
Because once I publish a product review, this information became public, and I want the public to have accurate and trustful information.

I am the first one to reviews a pet product but I am not the last one.

How long does it take to post a review?

It depends. Due to the volume of product I receive, I carefully choose the ones I will review and then arrange a pet “judge” to try the product. Sometimes, my judges are not available.
The average time to post a review is about 3 weeks. It can be longer or shorter. I do everything from designing this website, writing blogs, shooting and editing the videos to posting the reviews in about 60 places. I enjoy doing that!

What happens to the products that don't get 5 PAWS?

In most cases, I contact the company and explain why it didn’t get my 5 PAWS. I am not the only one who rates the products. Yes, I am the gate keeper, but the pets are the decision makers.

Since there are some many small and middle size pet companies sending me their products, I think it’s fair not give them a poor review, so they will have room for improvements. It's all about QUALITY!